About*

PrimalRx was born out of necessity and convenience – recognizing the nutritional importance of organ meat and animal odd bits, but struggling to consume them.

Liver was pursuit #1, trying to cook & spice the flavor out, or incorporate it into meals without tasting it.  And Cartilage was #2, spending several Sunday’s boiling bones, and mason-jarring broth for a little dose of collagen and glycine throughout the week.

Other than lifelong conditioning on the Standard American Diet (SAD) and the consistent pursuit of convenient living, the unfamiliarity and availability of these foods seemed to make this "Eat the Whole Animal" experience quite difficult. 

But maybe it didn’t have to be? 

And maybe we could get all the benefit of these nutrition-rich, body and brain supporting foods without the struggle?

An idea was born, and a mission quickly followed:

1. Find the best source of cattle in the world (Pasture-Raised, New Zealand)
2. Turn the innards into powders while maintaining their quality (Freeze-Dried, Undeffated)
3. Create a pure, unaltered, real-food, supplement (No Additives)

Basically, we wanted to Eat Top Quality Organ Meats Without Actually Eating Them. Because we wanted to enjoy the health benefits from these nutrient-dense foods.

....and now we want YOU to do the same!

It’s no coincidence that Vitamin A, Vitamin B12, and Iron are the most common nutrient deficiencies, while Bovine Liver is the most bio-available source of all 3.  Our Primal Ancestors understood this (putting organs first), other cultures around the world understand this (eating nose-to-tail), and now it’s time for the Western World to recognize it to.

The best part being, we’ve eliminated all the struggle and inconvenience….