PrimalRx was born out of necessity and convenience – recognizing the nutritional importance of organ meats and animal odd bits, but struggling to consume them.

Liver was pursuit #1, trying to cook & spice-out the flavor, or incorporate it into meals without affecting the taste. 

 

And Cartilage was #2, spending several Sunday’s boiling bones, and mason-jarring broth for a little dose of collagen and glycine throughout the week...

Other than lifelong conditioning on the Standard American Diet (SAD), and the consistent pursuit of convenient living, the unfamiliarity and availability of these foods seemed to make this "Eat the Whole Animal" experience quite difficult....

 

But maybe it didn't have to be?

All of The Benefit. None of The Struggle.

Could we get all the benefits of these nutrient-rich, body and brain supporting foods without the struggle?  An idea was born, and a mission quickly followed:

1. Find the best source of
cattle in the world 

Pasture-Raised in New Zealand, No Hormones/Antibiotics/Pesticides/GMOs

2. Turn the organs into powder
while maintaining quality

Freeze-Dried & Undeffated to Preserve
Nutrients & Beneficial Co-Factors

3. Create a pure, unaltered,
real-food supplement 

No Chemicals, Preservatives, Binders,
Fillers, Acids, or Additives

"Eat Top Quality Organ Meats Without Actually Eating Them"

Basically, we wanted to eat top quality organ meats without actually eating them. Because we wanted to enjoy all of the tremendous health benefits from these nutrient-dense foods. 

 

....and now we want YOU to do the same!

Pure, Additive-Free Organs & Odd Bits

From The Best Cattle Source in the World!

Title

Grass-Fed Pasture-Raised

Purity Verification

GMP-Certified Facility

Third-Party Lab Testing

Title

It's no coincidence that Vitamin A, Vitamin B12, and Iron are the most common nutrient deficiencies - while Beef Liver is the most bio-available source of all 3!  Our Primal Ancestors understood this (putting organs first), other cultures around the world understand this (eating nose-to-tail), and now it’s time for the Western World to recognize it to.

Simple & Convenient

PrimalRx evolved from the struggle and inconvenience of adding organs and animal odd bits to our diet.  Now we aim to help as many individuals as possible overcome the same - with convenient, mix-in powders and easy-swallow capsules...