The Heme Iron & Vitamin B12 Solution

Anemia (iron deficiency) is relatively common worldwide, with varying prevalence based on factors like age, gender, and geographic region.

• Global Prevalence: An estimated 1.62 billion people are affected by anemia globally, representing about 25% of the world's population.
• Demographic Variations: It is more prevalent in developing countries due to factors like poor nutrition and infectious diseases. In these regions, anemia rates can be significantly higher.
• Age and Gender: Anemia is particularly common among young children, pregnant women, and elderly individuals. Women of childbearing age are also at higher risk due to menstrual blood loss and increased iron needs during pregnancy.

Vitamin B12 deficiency is also very common and can affect various populations:

• Global Prevalence: Estimates suggest that about 6-20% of the general population may have low Vitamin B12 levels.
• Age and Demographic Factors: The prevalence is higher among older adults, with studies indicating that up to 20-30% of people over 60 may have Vitamin B12 deficiency.
• Dietary Factors: Vegetarians and vegans are at higher risk because Vitamin B12 is predominantly found in animal products. The deficiency rate in these groups can be significantly higher, ranging from 10% to 80%, depending on their dietary choices and use of supplements or fortified foods.
• Absorption Issues: Individuals with certain medical conditions, such as pernicious anemia or gastrointestinal disorders (like Crohn’s disease), are also at greater risk due to issues with Vitamin B12 absorption.

Fortunately, both of these deficiencies can be addressed with 1 food source - Bovine Liver!

It's one of the best sources of "heme" iron, which is the type of iron found in animal products and is more easily absorbed by the body compared to non-heme iron from plant sources. Making it highly effective in preventing and treating iron deficiency anemia.

Likewise, it's one of the best sources of Vitamin B12. Containing a high concentration of this essential vitamin, which is crucial for red blood cell formation, neurological function, and DNA synthesis. A small amount of liver can provide more than the daily recommended intake of Vitamin B12.

Similar to animal-based, heme iron (and it's inferior plant-based counterpart), the B12 supplied by liver is superior to plant sources for several reasons:

• Bioavailability: Vitamin B12 in animal products like liver is in its most bioavailable form, meaning it’s more easily absorbed and utilized by the body compared to the form found in plant sources.
• Absence in Plants: Vitamin B12 is not naturally present in plant foods. While some fortified plant-based foods (like certain cereals or non-dairy milk) can provide B12, these are not naturally occurring and require fortification.
• Concentration: Liver contains a very high concentration of Vitamin B12, providing a substantial amount of the vitamin in a single serving, whereas plant-based sources generally do not contain Vitamin B12 at all.

The better news?  You don't have to consume actual liver for all these benefits.  With our grass-fed, New-Zealand sourced liver capsules packing just as much as iron and B12 as the real thing.